Three years in: what we got right and wrong

Birthdays are good for honesty. We hit a milestone this quarter and rather than write a marketing post, here is the candid retrospective.

What we got right

• Stack-agnostic positioning. We do not make customers fit our preferred tools. They notice.
• Documentation as a deliverable. Customers cite this most when they refer us.
• Geographic coverage that actually works. Five states with people who know each region.
• Saying no to engagements that were not a good fit. Hard in the moment, right in retrospect.

What we got wrong

• We hired too slowly for the first 18 months.
• We underpriced our public-sector work for too long. The complexity is real and the work deserves the rate.
• We tried three project management tools before settling. Should have committed to one earlier and adapted around it.
• We did not do enough customer-side post-mortems on engagements that ended poorly.

What we are doing about it

Hiring on a steady cadence. Pricing reviews each quarter. Standardizing on internal tooling. A formal post-engagement review process for any project that runs over budget or schedule.

Thank you

To every customer, partner, and team member who got us here.